Will They Stay or Will They Go Episode 7: Mobile: The Next Digital Frontier

It’s hard to imagine what life was like before mobile phones became part of everyday routines. Fast forward almost two decades, now more consumers are accessing the Internet from a mobile phone than from a computer and they desire most to use mobile phones as satellite navigation systems, real-time locators and ubiquitous access devices to their homes, transportation and other vital services. There is little doubt that mobile is poised to play a major role in the future of how we consume media. While more brands are starting to realize mobile’s true potential, there is still a large gap amongst many large organizations and small businesses in bringing their relationships with consumers to everyday life on these devices. Guest Steen Anderson, VP Account Director and Founder of 5th Finger, and I will discuss our observations on brand’s use of mobile campaigns and iPhone applications along with our predictions on the evolution of the social real-time web through this device and its influence on brands and consumer relationships.