Will They Stay or Will They Go? Episode 1: The Digital Gold Rush

Back in the late nineties, brands and mom and pop shops alike heard the promises of e-commerce gold and raced to launch their websites with the coolest, flashiest pages imaginable. Now, nearly a decade later, the “digital gold rush” has begun again, this time in search of the social media promised land. From blogs, MySpace, Facebook and YouTube, to Second Life, iPhone apps and now Twitter – some brands are diving in, while others are watching from the sidelines and waiting for their golden opportunity. But have we learned anything from Web 1.0, or are we destined to repeat the same patterns all over again? Guest Diane Deseta, User Experience Strategist, from White Knight Studios @ddeseta and I will discuss our observations of the digital gold rush and share some practical tips on how marketers can approach their adoption and trial of the evolving social arena.