The State of Advertising: Chicago Sun Times Advertising Columnist Lewis Lazare

The advertising industry is in a state of flux, due in part to the economy but also consumers' decreasing patience for marketing. As tactics run thin, agencies have become increasingly innovative - but have they run out of ideas and are brands asking too much? We'll discuss this topic with Lazare, his Chicago counterpart at the the New York Times Stuart Elliott (who we interviewed yesterday) and AdAge/NPR reporter/columnist Bob Garfield. Bio: Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past five and a half years. He previously was a staff writer at the Chicago Reader, an alternative weekly newspaper where he created and wrote a column called Culture Club that covered the business of the arts in Chicago. Lazare also was an associate editor at Crain's Chicago Business, one of the first of the nation's city business newspapers. At Crain's, he covered the media and entertainment industries and wrote a column on advertising. He got his start in business reporting as a Chicago correspondent and critic for Variety, the trade newspaper famously known as the bible of show biz. Lazare graduated from Dartmouth College and received a master of science degree in journalism from Northwestern University's Medill School of Journalism.