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Wine Guy Gary Vaynerchuk on the Menu

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Gary Vaynerchuk

May 28 - Today on the Morning Media Menu podcast we're joined by Wine Library TV host (and more), Gary Vaynerchuk.

Vaynerchuk has turned his wine video podcast into a huge personal brand: he has a big following on the social networks, regularly appears on TV and releases the first book, "Crush It!" out of his seven-figure book deal in October.

He brings his energy to a session at the Mediabistro Circus (June 2-3, NYC), where he'll discuss "pursuing your passion, distancing yourself from the competition and growing your brand." There are still tickets available here.

"We're living through a shocking change in our society," says Vaynerchuk. "This stuff has not started. We're in a 40 extra inning game, and we haven't even put our clothes on to drive to the stadium."

Also discussed: what companies are doing right (and wrong) in their use of Twitter, why people thought he "lost his mind" when he first started his video podcast, Gawker's line-blurring Bloodcopy campaign and what wine under $15 to drink during your summer BBQ.