On April 15 my guest with be Faith Kinslow. Faith is a Clio finalist award-winning Copywriter/Brand Strategist who has been writing advertising and marketing communications for business-to-business and business-to-consumer clients for over 30 years.
Having worked on a broad range of categories for large and small companies, she brings a wealth of experience as well as strong creative and strategic skills to every project. What makes her work so effective is her diligence and penetrating ability to dig deeper, learning about all facets of a product or service until she uncovers something that is truly unique. She then develops targeted messaging that is both strategic and compelling.
As she notes, “It’s essential to determine and communicate an attribute or benefit that a product or service can own. This is what creates a true identity and enables a brand to stand out in the marketplace."
Her company, True Identity Branding, helps businesses target their true prospects with a variety of marketing initiatives.