Want a Strong Brand? You Have to Have a Powerful Story

On January 7, at Noon, my guest will be Alan Siege.  Alan has an MBA in Entrepreneurship from Pace University and a Master’s degree in Performing Arts Management from Brooklyn College.  He has led business workshops through the Brooklyn Chamber of Commerce, the Support Center of New York, the Brooklyn Business Outreach Center and the Business Division of the Brooklyn Public Library. He is an instructor for the FastTrac Program, (part of the NYC Department of Small Business Services and the State University of New York SUNY) and an Adjunct Professor in the School of Continuing and Professional Studies at New York University and the City University of New York. In addition, he is the Principal of Small Business Management Consulting - a business coaching company - and has been assisting small businesses for over 20 years by improving the way they tell their business story. His comments on marketing and branding have been featured in Crain’s New York, NY Newsday, The Daily News, The New York Enterprise Report and Good Housekeeping.