Manti Te'o, Super Bowl hype, racial topics in sports media

Veteran sports reporter Ryan Clark once again joins host Matt Gajtka for this week's episode of the Sports Omnivore. Last week's Manti Te'o hoax story brought increased scrutiny on the delicate balance between reporting and narrative. Should changes be in coming for sports media or is this an isolated incident? Also, the Super Bowl hype machine is in full effect, but are fans disengaging when a stories like Ray Lewis' retirement or the Harbaughs' coaching matchup are beaten into the ground across multiple platforms? Finally, a tennis matchup Down Under and a Twitter dispute bring race back into the national sports discussion. Matt and Ryan will address these topics and more as they question the methods of writers and broadcasters and see where sports media can do better.