The Drum 5/2 : The Marriage of Corporate Brand Strategy & The Music Business

Guest Host: Tiffany Hardin Topic:  The marriage between Corporate Brand Strategy & the music business .... an unhappy home? What are brands really buying into with a music strategy and what happens when their leverage (the artist) into your pockets  isn't pulling the weight in reeling you in? Would like to discuss the risks that comes with the amount of money companies dump into aligning artists with their brand. BIO: Tiffany Hardin is an entrepreneur & Founder/CEO of start-up consultation firm Digital ARMM (Digital Asset Research & Media Management.) Using media metrics, Digital ARMM focuses on interpretation of metric data to build a strategy for recording artists. Earning her BA in Entertainment Management from Columbia College Chicago in 2007 she has worked for G.O.O.D Music, Violator Management, Monami Entertainment and currently, Translation LLC under the tutelage of John Monopoly, Mona Scott and Steve Stoute respectively. Tiffany is an executive board member of Soundctrl, a social organization based in New York City sponsored by Pepsi & dotMusic producing events focusing on the convergence of digital/social media and music.  Tiffany often guest lectures at her Alma Mater throughout the year supporting student projects and connecting them with valuable internships and networking opportunities  in music and media industries. She is currently working on her book, “Are you writing this down?” a how – to navigational guide for students to understand how to break into the entertainment business, what to do when you’re there and know when to break out.