What the marketing gurus AREN'T telling you about online video

If you believe the hype, all you need is a webcam, a computer, and a few jokes, and online video will deliver all the web traffic you want. But what you don't know can send you hurtling down another dead end of wasted time and money. Join former visual effects maestro and viral video mentor Rob Schultz as he reveals the true secrets to make your video go viral.