The Nonprofit Marketing Guide Book Club, Part II

Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part II of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause." Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific Program We'll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?