The Nonprofit Marketing Guide Book Club, Part I

Join Kivi Leroux Miller and Claire Meyerhoff, Nonprofit Marketing Guide's media pro, as we talk about Part I of Kivi's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause." Part I: Getting Ready to Do It Right We'll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.