Fran Maier - Strategic Decisions on Growing a Groundbreaking

Listen in as Fran Maier discusses strategies to take your business from a startup to a successful market leader.
Fran Maier is the President and Executive Chair of the Board of TRUSTe. Fran has over 20 years of experience building consumer brands and enhancing consumer trust online. In her role as President, Fran’s operational responsibilities include oversight of TRUSTe's brand and policy functions.
Since joining TRUSTe in 2001, Fran has expanded TRUSTe's brand with companies, regulators, and consumers. Fran was instrumental in the policy and product development of TRUSTe's TRUSTed Download Program, TRUSTed Ads, and ongoing improvements to TRUSTe's web privacy seal program. In 2008, under her leadership, TRUSTe secured significant investment capital and transformed from a non-profit industry association to a for-profit business.
Earlier in her career, as a co-founder of Match.com, Fran established credibility, safety, and trust in online dating, making Match.com the leading online dating service. In executive marketing roles at Women.com and Kmart’s BlueLight.com subsidiary, Fran both established online start-up brands and brought blue-chip offline brands onto the Internet.
Fran speaks and writes widely on issues of online privacy, security, and trust and frequently represents TRUSTe in front of domestic and foreign regulatory audiences, including the Federal Trade Commission, Congressional committees, and foreign data protection commissioners.