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Humor in Marketing - How BetaBrand's CEO Built His Company

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Welcome to Jargonorrhea Live – A viral marketing show with serious tips and a sense of fun.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world.

This podcast is all about making marketing communications and content more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.

Humor in Marketing - BetaBrand Style

Betabrand CEO Chris Lindland built his company using funny memes on the Internet to sell pants! With humor and fun, he turned BetaBrand into an organization well known for being different, fresh and current with Internet-inspired themes. How did they do it? What tips can marketing organizations glean? Join me Thursday, Feb 26 for a conversation with BetaBrand CEO Chris Lindland.

 

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