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In this week's guest audio, we look at procurement from a particularly illuminating perspective – and that is the sales perspective. Elliot Epstein is the CEO of Salient Communications and as a sales professional he has partnered with CIPS to bring sales and procurement professionals to better understand each other. In this excerpt he addresses what sales professionals should do about procurement's 'rules of engagement' as well as when they realize their solution is new to the prospective customer in question.
This audio is an excerpt from a YouTube interview called Dealing with the Rising Power of Procurement, which can be viewed in its entirety here:
https://www.youtube.com/watch?v=DloHv9jL7zw
