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Buyers Meeting Point Weekly Commentary for September 14th, 2015

  • Broadcast in Automotive
Jon Hansen

Jon Hansen


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This week's guest audio touches on the dark side of collaborative business relationships – the fallout for all parties if and when they fail.

It was recently reported that Suzuki and Volkswagen have finally completed their 'divorce' or the breakup of their 2009 partnership that was supposed to bring market, manufacturing, and technical expertise together for the benefit of both parties. But does this real life cautionary tale demonstrate what not to do or should it discourage other companies from attempting similar relationships? It all depends on the mindset of their leaders.

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