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Mike Michalowicz started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.
His experience reminds entrepreneur that the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations” bring about the key ingredient to entrepreneurial success: innovation.
Today Mike is the president of a behavioral e-marketing firm, Obsidian Launch; is the small business columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; and is the author of cult classic book, The Toilet Paper Entrepreneur. He is currently writing his second book, to be released in 2012.
Tune in to listen as Lady T, The Business Coach for Moms gets the scoop!