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My name is Sharrie Williams, I am the author of The Maybelline Story and the Spirited Family Dynasty Behind It. My Great uncle Tom Lyle Williams founded The Maybelline Company in 1915 and owned and operated it until 1968 when he sold it to Plough Inc.
I have written a never-before-told story that spans a 100 years and introduces a 19 year old boy who pulled himself up from poverty to become something he never dreamed possible.
The origins of the Maybelline Co. are simple: My great uncle Tom Lyle Williams, witnessed his sister Mabel, applying a mixture of burnt cork and Vaseline to her eyebrows and eyelashes and out of that discovery, formulated a product called Maybelline, named in honor of his sister Mabel, who gave him the idea.