Sweet Tooth Sweet-Spot – Succeeding in a Market Dominated by Large Competitors

Interview with Dave's Sweet Tooth CEO Andrew Chmielewski

We love start-up stories on the Home Business Podcast, and Andrew Chmielewski combines family, something you love and entrepreneurial opportunity. Dave’s Sweet Tooth was started by a retired Detroit firefighter who perfected his candy making skills providing toffee for his firehouse. Dave’s son, Andrew, recognized a perfect start-up storm, that these homemade heavenly treats could break out of the firehouse and be shared with the world. Dave’s Sweet Tooth (www.DavesSweetTooth.com) is now one of the leading toffee brands in the world. Richard “Capt’n” Henderson and Sherilyn Colleen interview Andrew Chmielewski’s on his journey to market dominance, that offers our listeners great start up advice.

Subjects discussed in Podcast include:

• What makes Dave's Sweet Tooth so tasty and addictive?
• Recognizing changes in consumer trends that will impact how to launch and distribute a product
• The bigger challenges Andrew faced in launching a product that already had large entrenched competitors
• Types of marketing that are particularly effective in penetrating nationwide retailers
• Using social media to leverage word-of-mouth and online sales
• The future - What’s in the pipeline for a toffee company based out of Michigan?

Episode Sponsor: Ideal Directories * www.IdealDirectories.com

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