Avoiding Risk is Risky – interview with Ryan Berman

For too many small businesses, there simply is a lack of courage to take risks. And too often, the opposite is true, where it’s assumed it’s better for the entrepreneur to play it safe. This is the reality for too many home-based business owners, who, without even knowing it, embrace a fear-based culture. But what happens if you decide that low-risk status quo is not enough? What potential can you unlock in your business? What would the future of your business look like with a calculated infusion of courage?

“Capt’n” Henderson and Sherilyn Colleen interview leadership expert Ryan Berman, author of Return on Courage and Founder of Courageous (www.couragebrands.com). Ryan believes that, in today’s competitive market, embracing courage can be your ultimate X Factor, your competitive edge. Subjects discussed include:

• 80% of start-ups fail - What does this have to do with lack of courage?
• What kind of risks should business owners be willing to take?
• The term “return on courage” and determining your own “Courage Brand”
• The one thing successful people agree on regarding risk and courage
• Developing your Central Courage System® to combat the realities of your Central Nervous System.
• Easy-to-learn five-part system to instill courage called P.R.I.C.E.

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