Shoestring Marketing

Interview with Marketing Expert Wendy Meyeroff

For a hard-pressed home business start-up, there just never seems to be enough Cash to go around. That might tempt you to do too much of your own marketing, and not seek out help you need. This could put your home business in dangerous shoal waters, as you get lost in marketing, lose the big picture and your biz runs aground. This podcast’s guest, Wendy Meyeroff, says ALL STOP!

Richard “Capt’n” Henderson and Sherilyn Colleen interview Wendy on how you can market on a shoestring budget, and achieve business-building results, without taking your eye off the ball. Wendy Meyeroff is president of WM Medical Communications (www.wmmedcomm.com), and has been providing award-winning content and marketing solutions for small businesses to major corporations for 20 years plus.

Subjects discussed in podcast include:

• "Marketing on a shoestring" – an entrepreneur’s definition
• Ideas for marketing when you can’t afford to buy Ads
• The best budget-conscious marketing techniques
• Why just having a website is NOT enough
• Why you should be careful when doing key marketing items yourself such biz cards, website, and blogging
• Great ways for home business owners to find marketing help

Episode Sponsor: Anajet * www.anajet.com/hbm

Visit the Podcast Website