From Kickstarter to Kicking the Competition

Interview with Leif Frey and Erin Frey Founders of Frey Clothing Care Line

We love motivating start-up stories on the Home Business Podcast. Leif Frey and Erin Frey - arduously researched the laundry care market and found a market gap. After a successful Kickstarting campaign, they developed a new product and began fulfilling orders from their basement. Their company - FREY (www.livefrey.com) - has evolved to become much more than a detergent and is now a full clothing care line. They also participated in a Start-Up Combinator.

Richard “Capt’n” Henderson and Sherilyn Colleen interview Leif and Erin Frey on their exciting start-up story, with inspiring advice for our listeners. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe)

Subjects discussed in podcast include:

• The “outdated stereotype” they found in the laundry care industry that opened a start-up opportunity
• Using a Kickstarter campaign to help finance their start-up
• Expanding out of fulfilling orders from their basement and work they still do home-based
• Their experience participating in a “start-up combinator"
• How they market Frey including use of social media
• Expanding quickly into a full clothing care line

Episode Sponsor: City America * www.CityAmerica.com

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