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He-Said-She-Said, An Overnight Success | Careful, Careful

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HE Said vs SHE Said

HE Said vs SHE Said

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Then he prayed, “LORD, God of my master Abraham, make me successful today, and show kindness to my master Abraham.” Genesis 24:12 NIV

SALES PITCH

“Would you like to become an overnight success? Have you grown weary of the years of tireless work, unending setbacks, and failed efforts to jumpstart your career? Then GET THIS BOOK! For as little as FREE!— yes, that’s right, I said FREE! — you can enjoy the benefits of a success-filled career, life, and marriage. For further details please read the fine print.”

SALES STORY

A few months ago Port Yonder Press released my middle-grade novel, The Curse of Captain LaFoote. The marketing budget for our big promotional campaign was a red bank envelope containing tens and twenties — my Christmas cash. I spent it all on a press release. I contacted friends, cajoled and pleaded with people I barely knew on Facebook and spent hours talking to middle-school students on how to become a pirate. My mom became the book’s primary sales representative. She carries copies in her car, purse, and to church. A few weeks ago a lady ran a stop sign and T-boned Mom’s Buick, totaling it. My sweet mother took the woman’s insurance information and sold her a book.

And still the book doesn’t have legs.

Legs are a book’s ability to stand on its own without the help of the author. This book has wonderful reviews but no legs. In frustration I turned to another book, a best seller. There I found the fine print for success.

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