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Niche your business for better profits. Today we talk with Dr. Jenna Henderson about how she niched herself out of necessity but found that in doing so, she created a great business. In 1993, at the age of 22, Jenna Henderson was struck with the rare kidney disease, focal segmental glomerulosclerosis (FSGS). She spent three years with mainstream medicine trying desperately to save her kidneys. When she was told that dialysis was imminent, she looked to a variety of practitioners of alternative medicine. Although the damage to her kidneys was extensive at that point and she could not undo the scarring of her kidneys, she was able to prolong the time before dialysis was necessary by changing her diet and using natural supplements.
Today Dr. Henderson consults with kidney patients all over the world. People seek her out as a world class authority on safe alternative medicine for kidney disease. Dr. Henderson has been through the process first hand and brings her passion for vibrant health to all her kidney consultations. Dr. Henderson sees patients in her NYC office and does long distance consults by telephone. Hundreds of people follow her entries on her facebook page Holistic Kidney. She has completed a manuscript of a book on kidney disease that is expected out soon.
Remember to take the $10k in 30 days challenge at: http://HawksMarketingInstitute.com
Saturday's Show: Lean Management Principles with Jonathan Schultz of Trigram.