Special Guest - Andy Goodman “Storytelling: The First Big Thing”

Telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. Andy Goodman will explain why he believes storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission. You'll hear about Andy's 6 Categories of Stories and how these types of stories can help you write grant proposals and a mission statement. Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field. To learn more about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.