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Sometimes a book defines current culture; sometimes it changes it; rarely, and remarkably, it does both.
Sam Ford is Director of Audience Engagement with Peppercomm Strategic Communications and research affiliate of the Comparative Media Studies at MIT. He is a regular contributor to Fast Company, and is co-editor of The Survival of the Soap Opera, written for Wall Street Journal, BusinessWeek, Christian Science Monitor to name a few. That's part of his CV.
As co-author of Spreadable Media: Creating Value and Meaning in a Networked Culture, he is also a rock star in the world of social media, community, what's next and what's not in the world of digital.
He and his co-authors headlines SXSW. He's presented at the Media in Transition International Conference and the Society for Media and Cinema Studies. Ford is able to walk all lines- few could have published in the Harvard Review about "Rediscovering your Company's Humanity" and be named Social Media innovator of the Year by Bulldog Reporter, 2011.
Spreadable media is written for all of those molding media (that's YOU with a tweet also!): academics, media companies, pop-culture- publishers of blogs to traditional media to business marketers. It questions many ideas we've held dear: is "viral" correct or a good term? What's the difference between stickable and spreadable? What goes with that media PB&J sandwich?
If you need to understand media, content, social, communities, digital, or most any area of our current age, and how to not just survive but thrive, this is the one interview you want to make.
In the short tradition of this program, again this is the only in-depth and person interview Ford has given.