Zumba's Meteoric Rise: With Founder Alberto "Beto" Perez

Zumba® is an exhilarating, effective, easy-to-follow, calorie-burning, Latin-inspired, downright-addictive dance- fitness-party™, that blends red-hot international music, created by Grammy Award-winning producers, with contagious moves. Since its inception in 2001, Zumba Fitness -- created by "happy accident" by Alberto "Beto" Perez -- has grown to become the world’s largest and most successful dance-fitness program, with more than 10 million people of all shapes, sizes and ages taking Zumba classes in 90,000-plus in 110-plus countries. In today’s special radio show, the famous Zumba founder, Beto, will tell you how Zumba can help you, why it's become so popular, and how you can benefit the American Heart Association or other groups with a "Party Hearty" event in your area.