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Today on Financial Impact Factor Radio with Paul Petillo, Dave Kittredge and Dave Ng, we have author, Larry Swedroe joining us. Larry’s latest book "Investment Mistakes Even Smart Investors Make" takes the thoughts of investors, the mistakes if you will, and allows us to look at ourselves, sort of a mirror image of the way we act. Larry has been on the show before and provided a wealth of information on our “Quest for Alpha". His new book, co-authored by RC Balaban outlines more specifically the ways in which investors err in that pursuit. Larry writes “Wise Investing: for CBS MoneyWatch and is the principal and director for the Buckingham Family of Financial Services.