How to Promote Customer Loyalty with Tom Shay

The title of tonight’s show is “Promoting Customer Loyalty With Tom Shay”

If you're spending tons of money on attracting new customers, you're making a huge mistake. Businesses that are growing tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth: retaining and growing their existing customer base. Believe it or not it costs five-to-ten times more to acquire a new customer, than it does to keep an existing customer and the best way to retain customers is by promoting customer loyalty.

On tonight’s show, some of the topics we are going to discuss are:

• What is the definition of a loyal customer
• How can you create customer loyalty
• Social media and customer loyalty
• Is there really such thing as a satisfied customer
• Under promise and over deliver
• Referrals, Referrals, Referrals

Tom Shay is a native of Fort Smith, Arkansas, and is a lifelong small business owner and manager. He has authored eleven books on small business management, co-authored a book on retailer/vendor relations and during the past 18 years, has written over 400 management articles that have appeared in over 70 national and international trade magazines.

Throughout his career he has helped thousands of business owners, managers, and staff with day-to-day operation, promoting customer loyalty, management skills, marketing and business strategies and gaining finacial control of your business. Some of his clients include PANTS, the Independent Garden Center Show, Ewing Irrigation, John Deere Landscape, E.P. Henry, VPG, state nursery and landscape associations and green industry wholesalers.