How To Create a Profitable Green Brand with Judy Guido

Our special guest this week is Judith Guido, Chairwoman and founder of Guido & Associates, a business management company specializing in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets, focuses on helping organizations grow their people and profits. 

On tonight's show we are going to discuss what a green brand is and what it is not and ask Judy how you to capitalize on this growing trend that is exploding throughout our industry and around the world.

Some of the topics that we will cover include:

• What is a green brand and do you create one?
• How do you differentiate yourself from the other “green businesses”?
• How can you create a greener advantage?
• What are some green “myths”?
• Tactical tips for profitable and sustainable “green” growth.
• Green in the "white" industry.
• What is the future of green?

Judy has been recognized as one of the highest ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the EVP and Chief Marketing Officer of Valley Crest, the nation’s largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 200+ U.S. Lawn franchises.

Special Bonus:  Free 30 minute consultation with Judy ($250 Value).  Listen in for details.