Developing Strategic Relationships With Industry Influencers

Our special guest this week is Joe Salemi.  Former Member Services and Communications Manager with the Canadian Nursery Landscape Association (CNLA). Currently Joe is the Marketing Manager with DynaSCAPE Software.

Salemi’s experience with CNLA taught him how to develop strategic relationships with key industry influencers, product partners, and trade associations.  His background and knowledge is extremely broad-based including strategic planning, marketing and advertising, and human resources.

Joe managed CNLA’s  communications programs, including website, enews publications, member services and advertising sponsorships.  He represented the organization at industry tradeshows, spoke at conferences and symposiums, and co-ordinated the CNLA National Awards of Landscape Excellence.

Today Joe is going to share his wealth of knowledge and experience as he discusses the lessons he's learned throughout his career to help all of you market and grow your business by developing your own strategic alliances within your own network.

Special Bonus: One free student version of DyanSCAPE Software ($125 Value)