If you are a business developer of any type, you know that you only have an interested client when they have a challenge they can not solve on their own. A prospective client normally realizes the value of a vendor when they are facing a challenge and have exhausted all options of resolving it. What may seem like a problem for a prospective client is an opportunity for a win to a Business Developer. Helping prospective clients to understand that you are the best candidate to solve their issues is the key. Join us as we talk about how to engage in a real process improvement initiative, recognizing the opportunity and how to show value in a PI Initiative to your prospective clients.