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Viki Winterton interviews Ken Hardison!
Ken Hardison, Esq. practiced Injury and Disability Law for over 32 years and built one of the largest Personal Injury Law Firms in the state of North Carolina. He attributes his success to his persistence and willingness to try new things, primarily in marketing.
Ken has had proven success with his firm and in 2009 decided to share his knowledge with other lawyers. This led to the creation of PILMMA (Personal Injury Lawyers Marketing and Management Association). PILMMA is the only legal marketing and management association exclusively for Injury and Disability Lawyers.
His new bestseller, Systematic Marketing: How To Grow Your Firm Without Losing Your Mind tells how he had to overcome the law profession’s tradition that marketing or advertising was beneath its dignity. He wrote this book to teach fellow lawyers what the law schools didn’t. Without a system for growing a firm, even the greatest lawyers won’t achieve all that they should. Most lawyers, those who market at all, market without a plan for attracting, tracking, contacting and following up and the result is a haphazard mess.
