Social Selling: 5 Steps to Putting the Social Back in Sales

Join host Phyllis Smith and Gues Strategist Patty Farmer discussing why social selling is relevant in doing business. Social selling by definition is the process of developing relationships as part of the sales process. In today’s business environment this often takes place via social networking but can take place either online or offline. Studies have proven that 60% of a buying decision is made before a salesperson is even in the conversation.

In this episode you will learn how to position yourself as a thought leader and industry expert, to be able to identify who the decision makers are, what is important to them and what they actually need in order to influence their purchasing decisions before your competition does.

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Radio Host, Magazine Publisher, Event Producer and Best-Selling Author and works with small business owners, entrepreneurs & speakers to attract and convert their ideal clients 24/7 so they can make a bigger impact in the world, and even bigger deposits in their bank account. She has created a network of 100,000 + connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live.

Visit her website at www.pattyfarmer.com