Food and Drink Series: Interview w/ the Creators of Hella Bitters

Hella Bitter is a company fueled by the entrepreneurial spirits of three young men from diverse backgrounds who share a unified mission: to make the world a bitter place to live! Perhaps the largest and most enthusiastic market of specialty goods consumers, New York City is itself an engine room of artisanal food entrepreneurship. This enthusiasm extends to NYC's booming cocktail culture and subsequent awareness of and demand for bitters. Hella Bitter is one of the few nationally distributed bitters manufacturers based solely in New York. http://hellabitters.com