DR. RICHARD GENTRY, THE NATIONALLY ACCLAIMED LITERACY EXPERT AND AUTHOR OF ZANER-BLOSER'S SPELLING CONNECTIONS IS OUR GUEST. DOES SPELING MATTER? YES IT DOES. THAT'S BECAUSE , SPELLING HAS 2 'L's AND WHEN IT ISN'T SPELLED CORRECTLY, I LOOK PRETTY STUPID. A TERRIFIC SHOW FOR EVERY EDUCATER. SEE, I TOLD YA IT MATTERS!