Far Too Much Information

Look we know that communication is important. When we have a lot to say it can be hard to keep the attention of other people. We tend to forget that not everyone is as passionate about the things we want to say as we are. When we provide too much information it causes customers to choke and sometimes will mean that they look somewhere else for the same item that you are trying to sell.

Amber from Draft-Up.com discusses the importance of identifying what information matters and what doesn't need to be included. One of the biggest things that business owners forget is that most of the time their customers just want to buy a product. They are not interested in hearing every detail about why your product exists.