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When you don't consider how the people using your documents are interacting with the materail you provide, it creates all sorts of problems. Amber shares a short story where a UTube video lost a customer due to failing to consider how the viewers use the instructions provided. These are simple things to avoid, but impossible to avoid if you don't take the time to consider how people use the information and resources you are providing.
If you are going to invest in providing instructions, make sure those same instructions are presented in a way that carefully considers how the information is accessed. You don't want your instructions to be the very thing that drives customers away from your business.https://www.draft-up.com/services