On the WIN Without Competing! show Dr. Arlene says, “When hiring, stop focusing on the Cultural Fit. Instead evaluate the Brand Fit.” If new hires are Cultural Fits but not Brand Fits, they are Wrong Fit employees. To explode your business brand, train each employee to become a Brand Ambassador.
To do that, you must evaluate whether the employee has the right interpersonal skills to communicate the brand and the passion to do so. Determine this when hiring.
Do not assume that all employees can and will want to become Brand Ambassadors.
Join Dr. Arlene on her 95th episode of the WIN Without Competing! show to learn how to “WIN Without Competing!”
See the book http://bit.ly/1BNCefv
Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx
Listen to more than 90 radio shows http://bit.ly/1xGm6pz
Contemplate Career Coaching bit.ly/1dOsIvE
Consider Business Consulting bit.ly/1cP6LhR
About Dr. Arlene & barro global:
After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.
In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.
Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.