Do the Right Thing ~ Right!

You can tell everything about a person by looking at his integrity. Since people build companies, you can tell everything about a company by looking at its peoples' integrity.  This week's guest, Jeff Beale, best-selling author and marketing strategist, helps businesses leverage their knowledge to gain authority status in their industry, then uses "Authority Marketing" to generate higher converting leads.  He will share an ethical dileemma and how he resolved it.