Episode 13: What’s the difference between differentiation and distinction?

The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why.  In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.