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Why Motivating People Doesn't Work... And what to do instead, with Susan Fowler

  • Broadcast in Business
Heath Frantzen

Heath Frantzen


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Download a free excerpt of Susan's groundbreaking new book, "Why Motivating People Doesn't Work...And What Does" by going here:


Author, coach, trainer, and business insider Susan Fowler says business owners and C-level executives need to stop trying to motivate their employees because...

It just doesn't work.

Fowler says: "Stop trying to motivate people. They are already motivated, but generally in superficial, short-term ways."

Applying recent psychological discoveries to lay out a tested model and course of action, Suan helps leaders guide their people towards the kinds of motivation that not only increases productivity and engagement but provides them with a greater sense of purpose and clarity.

Using her "Optimal Motivation"  process, Susan helps business leaders discover how to move people away from dependence on external rewards and find that their jobs can meet deeper psychological needs - for autonomy, relatedness, and competence.  This, she maintains, will result in meaningful and sustainable motivation