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Jennifer Bonnett visits Be a Beacon - Personal Branding with David Cohen

  • Broadcast in Marketing
David Cohen

David Cohen


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Jennifer is a technology entrepreneur with over 20 years experience in the Information Technology field. Jennifer has held numerous CTO positions in technology startups. Most notably, Jennifer was the co-founder and Chief Technology Officer of eTour.com. eTour.com was an internet advertising engine similar in nature to a search engine. As the sole technology-oriented founder, she designed, developed, and launched the initial version of eTour.com in the spring of 1998. She eventually grew the technology staff to 60 employees, as the company grew to 180 employees. In 1999, eTour.com was labeled the “Most Addictive” site on the web by Industry Standard; the “coolest tool site” of the year by http://www.coolsiteoftheday.com; and was ranked number 1 in average days visited by MediaMetrix (a.k.a. the “stickiest” site on the web). By April of 2001, eTour had grown to 5 million subscribers and was ranked number 71 in total traffic for the world wide web by MediaMetrix. eTour.com was acquired by Ask Jeeves (now ASK.com) in May of 2001. HTTP://www.jenniferbonnett.com David Cohen, founder of Equation Arts, discusses personal branding in the age of social information. The show features, ideas, opinions, and visits by guests who are experts in their fields.

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