Customer Experience Show Episode 6 - Terry Brown - Know Your Customer's Makeup

The cosmetics industry is totally focused on customer experience. It has to be. Customers are not just buying makeup. They are buying a dream, an image -- an experience. Terry Brown realized this when he left his job as President of a large Canadian cosmetics business to start his own company - Face2Face. Face2Face provides a customer relationship management system tailored to the needs of cosmetic companies. It gives executives the knowledge they need to craft a customer experience. It gives beauticians the information they need to develop the relationships necessary to provide customer experience. Terry joins us to share his special knowledge. Know your customer's makeup!