Customer Experience is the New Marketing

**Hear ad-free version at http://tinyurl.com/talkshow-customerexperience ** Interview with Sean McDonald of Ants Eye View (consulting group helping companies engage in customer collaboration, social media, and community building); recently he was director of Dell's online community. Up to 95% of the customer's evaluation of your brand occurs outside of your sales and service touch-points. Learn by listening, get intelligence on what you should be offering and why, drive action within the company, and stay ahead of competitors in delivering superior customer experience. (25:00; this interview is highighted in the article: Customer Experience Social Media Conversations.)