Evolution of Content Marketing With Joe Chernov

He is the former Vice President of Content Marketing for Eloqua and Content Marketing Institute named him the inaugural Content Marketer of the Year in 2012.  He is Joe Chernov, now fulfilling the role of Vice President of Marketing for Kinvey, a mobile back-end as a service start-up out of Boston, MA.  Joe joins host Pamela Muldoon on this episode of Content Marketing 360 Radio Show to discuss the evolution of content marketing and how his own professional journey has shifted along the way.  He will breakdown some of the changes content marketing has experienced even in the short, few years it has developed as it’s own industry.  Joe will share how he is taking his current company from a content marketing program to a content-driven marketing program and why this is so important.  Learn how to better share information with your audience by including them from the very beginning of your content creation process and glean insight into how Joe is doing this in his current position at Kinvey.  Always insightful, smart and reflective, Joe Chernov brings his warm, wit to our show!  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.