Content Marketing 360: David Meerman Scott & New Rules of PR

Join host Pamela Muldoon, as she brings David Meerman Scott to the Content Marketing 360 Radio Show!  David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.  His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on theUSA Today bestseller list. David will share why now more than ever it is imperative that companies think like publishers to reach their target audience.  If you want to add real-time marketing to your process and are wondering how, you must listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.