Sell Value, Not Price!

Here on CONNECT!, it's something we can't emphasize enough - in an intensely competitive industry, value, not price, is what cuts out continuances, puts an end to pending, and stops you from stalling out.

Join us this week for an interview with Don Hutson, author of "The One-Minute Entrepreneur" and a founding board member of the National Speakers Association. Don will discuss with listeners the stories and tips offered in his new book, "Selling Value." Don will teach you how to differentiate your offering so that you are less vulnerable to price disucssions, and how to use the principles of differentiation to show buyers that your price is worth it.

If you have a question for Don or Deb, get in touch before the broadcast via email at deb.calvert@peoplefirstps, call in live during the broadcast, or use the show's chat feature to send your questions in. And don't forget to download the show from iTunes after the broadcast to listen during your commute or over lunch!