Making the Transition to Relationship Selling

What happens when the culture at your workplace begins to change? Whether it's a shift in a sales process, or an entirely new incorporation of a sales culture, adapting to that change can leave professionals feeling unsure of themselves and their company.

Join us for this interview with Mike Patterson, the Sales Coach. Mike will tell listeners the story of Sally, an employee at a bank who has a hard time adapting to the new sales culture being introduced at her workplace. He will use this story to illustrate the importance of sales through service, building relationships and uncovering needs - and how sellers can use times of transition to forge stronger bonds with their customers and clients.

If you have a question for Mike or Deb, get in touch before the broadcast via email at deb.calvert@peoplefirstps, call in live during the broadcast, or use the show's chat feature to send your questions in. And don't forget to download the show from iTunes after the broadcast to listen during your commute or over lunch!