Wise Women with Maureen Wise - Episode 7

Brand Communication Strategist Ros Weadman joins Maureen to talk about how to bring prosperity to purpose-driven organisations by shining a light on their unique message and the value (their purpose) they deliver to those whom they serve.

Ros is a brand communication strategist. She devises powerful branding and marketing communication strategies for purpose-driven organisations (both private and government) so they can stand out in a crowded marketplace, attract higher quality leads and run a more profitable business. 

The game of marketing has changed. The rise of the internet has led to a highly distracted world where there is clutter from information overload, confusion from message overload and commoditisation from undifferentiated goods and services. Expectations of the consumer have also changed–people no longer just buy things, they buy into things. To adapt to this new environment, businesses need embrace what truly makes them different and communicate what they stand for beyond profits (their purpose) in a way that connects and engages, says Ros. 

In this episode;

• Why people don’t buy products, they buy an experience.
• How to connect with something that stands for more than just profit.
• Why treating people as people is vital
• How to communicate your ‘why’.
• How to find your ‘own’ brand space.

Ros is the author of BRANDcode®—unleash your superpower through strategic marketing.

For more on Ros and get a copy of BRANDcode®, visit,

http://www.mprmg.com.au