Media Ministry Trends Today: Phil Cooke and Hajj Flemings discuss how to "Brand" Faith

Phil Cookes advises ministries like Joyce Meyer, Joel Osteen and has appeared on CNN, MSNBC, Fox News and others and now he pens "The Last TV Evangelist" which reveals the history of religious broadcasting in the US & how it's come to the current situation. Hear the skinny at how the industry works, from radio, to television, and the Internet. Also, Hajj Flemings is the Detroit author of Brand YU. He will discuss about personal branding and how important it for Christians to really understand the world of social media and how to be an effective witness in a digital world. Both blog and Twitter! The Last TV Evangelist: Why The Next Generation Couldn't Care Less About Religious Media and Why it Matters (March 2009) is a timely guide to the digital media revolution that's transforming how this culture communicates.